TechStep Sweden – a market entry programme for IT companies from Moldova

TechStep Sweden is a market entry programme developed by Open Trade Gate Sweden (OTGS) in cooperation with business support organisations in Moldova and Ukraine. The programme is designed to support selected tech companies from these countries in entering and growing in the Swedish market.

Through a combination of training, individual business mentoring and access to the Swedish tech ecosystem, TechStep Sweden provides hands-on support to help each company navigate the requirements of doing business in Sweden. The programme runs for 15 months and includes both online activities and several on-site visits to Sweden.

The target group is small and medium sized companies in the IT sector that have their own IT-products or extensive experience in delivering projects in developed markets. For 2026, the focus is on healthtech and gaming,

What the programme offers

Participating companies receive:

  • Market insights on Sweden, including business culture and market requirements
  • Structured learning through masterclasses, workshops and expert sessions
  • Individual mentoring by Swedish market experts (entrepreneurs, investors, etc)
  • Opportunities to build networks through study visits, trade fairs and tech events in Sweden
  • Continuous follow-up to support the implementation of market entry strategies

 

Expected outcomes

Companies that actively participate in the programme will:

  • Identify concrete business opportunities in the Swedish market
  • Develop and implement a realistic go-to-market plan
  • Build and maintain a relevant network of Swedish partners and clients
  • Establish partnerships and initiate or scale business operations in Sweden

 

Results from previous cohorts

In total, more than 40 companies have participated in the programme so far. In 2025, the companies signed 10 contracts with Swedish or European partners and gathered more than 250 high qualitative leads, with ongoing business discussions. All companies strengthened their understanding of the Swedish market, improved their sales and communication capabilities, and developed a relevant network of business contacts.

See the list of previous participating companies

OTGS and Business support organisations

TechStep Sweden is developed and implemented in close partnership with Enterprise and Export Promotion Office of Ukraine, IT Ukraine Association, Invest Moldova Agency and Moldova Innovation and Technology Park. These partners play a key role in identifying and preparing qualified companies, and ensuring that participants have the capacity, commitment, and relevance for the Swedish market.

New companies are selected once a year, usually in the second half. Applications open separately in each participating country.

Questions or additional information?

For additional information or questions, please contact:

Luminița-Dorina Gudima
E-mail: luminita-dorina.gudima@invest.gov.md
Phone: +373 68 939 171

Anamaria Deliu
E-mail: anamaria.deliu@kommerskollegium.se
Phone: +46 73 424 4913