Preparing for market entry

You know that your product meets legal and consumer requirements in your target market. Now, prepare for market entry by choosing a distribution channel and finding a business partner. Here are some tips.

What to consider when choosing distribution channel

  • Which are the existing distribution channels?
  • Who are the players active in the distribution channels?

Choosing distribution channels

Find a business partner

  • Keep in mind both online and offline possibilities
  • List and explore the best prospects
  • Make sure you are visible

Finding a business partner