Preparing for market entry
You know that your product meets legal and consumer requirements in your target market. Now, prepare for market entry by choosing a distribution channel and finding a business partner. Here are some tips.
What to consider when choosing distribution channel
- Which are the existing distribution channels?
- Who are the players active in the distribution channels?
Find a business partner
- Keep in mind both online and offline possibilities
- List and explore the best prospects
- Make sure you are visible