Kenya–Sweden trade

Kenya is among the ten biggest Swedish trading partners for coffee. Over the last few years, coffee exports from Kenya to Sweden has increased and in 2022, exports from Kenya increased by 20 percent compared to 2021. Sweden imported coffee from Kenya worth around 23 million dollars in 2022. Demand is growing and there is untapped potential for increased trade between Kenya and Sweden.

About the Swedish market for coffee

Sweden is one of the largest coffee consumers in the world. Sweden places third among the countries in the world which consumes the most coffee per capita, only beaten by Luxembourg, the Netherlands and Finland.

  • 84 per cent of the Swedish coffee import consists of green coffee beans.
  • The Swedish market is dominated by the four big coffee roasteries Arvid Nordqvist, Gevalia, Lofbergs and Zoegas, but in some regions local roasteries are the leading brand.
  • Arabica beans is the preferred coffee bean and Robusta is mainly used in coffee blends.

Read more in our market study and get hands-on recommendations from the Swedish coffee roasting industry on how to enter the market: The Swedish Market for Green Coffee Beans

Sweden is among the largest coffee roasting industries

The global coffee market is dominated by a few very large roasteries. The industry has the past years gone through a consolidation with mergers and acquisitions which has resulted in that about 89 per cent of the total European Union’s imports is roasted in only six countries. The largest roasting industries are Germany and Italy, followed by Spain, the Netherlands, France and Sweden.

In 2020, over 1.9 million tons of coffee were roasted in the EU. The amount has increased by 10 per cent compared with 2010 (1.8 million tons). The EU’s coffee production was worth almost 11 billion EUR, and it was equivalent to around 4.2 kg per inhabitant in 2020.

Among the EU Member States, Italy produced the most roasted coffee in 2020 (616 000 tons, or 32 % of the total EU production), followed by Germany (571 000 – 30 %), which was ahead of France (149 000 – 8 %), the Netherlands (134 000 – 7 %), Spain (128 000 – 7 %) and Sweden (88 000 – 5 %).