The size of the Swedish market for spices is estimated at about 12,500 tonnes in 2020. Demand for spices in the Swedish market is increasing. The market is driven by growing multiculturalism, changing diets, and increasing demand for packed and ready-made foods.

Swedish consumers are increasingly seeking organic products because of ecological and health concerns. Organic certification is seen as a sign of quality. Swedish buyers are also demanding organic certification for the spices and herbs they source.

The Swedish organic market increased by 3.5 percent in 2020. Demand for organic food has increased since the COVID-19 pandemic. In addition, having organic certfication gives exporters an advantage in a competitive market as it makes them stand out.

Exporters should consider adopting organic certification for their spices and herbs. It is expected that the demand for organic food and drink in Sweden will continue to increase in the near future.

Most spices are imported into Europe from tropical and subtropical countries, such as India, China, Iran, Madagascar and Pakistan. Apart from spices such as pepper and cinnamon, most spices and herbs are imported into Sweden via European importers.