Guide to Effective Online Business Communication

With digital business communication, you can now promote your products and interact with international buyers at a lower cost and on a larger scale than ever before. This guide helps companies perform their online business communication in an efficient way.

Digital marketing and online communication have become the new normal for how exporters and buyers interact. In the highly competitive environment of the European export market, you must build trust with potential buyers through successful online communication. You need to implement effective online communication strategies and tactics with international buyers to be successful when exporting and importing.

In this guide, you will get guidance in finding out the answers to these questions:

  • What is online communication and why does it matter to my company?
  • Who is my audience in international trade?
  • What is my Unique Selling Point?
  • How do I reach and engage with international buyers?
  • How do I communicate effectively with international buyers?
  • How do I write effective messages and emails?