Webinar: The Swedish market for green coffee beans

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The global coffee market is dominated by a few very large roasters because of mergers and acquisitions in the industry. Today, about 89% of the total European Union´s imports are roasted in only six countries, among them Sweden. Sweden is also one of the largest coffee consumers in the world per capita.

The National Board of Trade has interviewed coffee agents and coffee roasteries of different sizes about the things that are important to them when buying green coffee beans or choosing new suppliers.

During an hour, you will get recommendations about how producers and exporters can prepare themselves before contacting potential buyers in Europe. You will also have the possibility to meet a person who is a coffee agent and an owner of a micro roastery.

The webinar is organised by Open Trade Gate Sweden (OTGS) which is part of the National Board of Trade Sweden.

The webinar is free of charge.

Who? Producers and exporters of green coffee beans in developing countries as well as business support organisations and embassies.

When? 6 December 2022, 14.00-15.00 Swedish time (UTC+2)

How? Online via Zoom

Registration form 6 December 2022

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